setting us apart
Crafting a human brand story is both art and science.
It comes from experience. Not merely understanding the art of conversation, but the science of healthcare and technology, including AI. That knowledge drives iNQB8.
Right now, we live in a world drowning in AI. So many people are unsure how to use it or where to start. Brands are constantly chasing the next "thing." It's mayhem. And in that chaos, not only does iNQB8 bring clarity and expertise to help your team, we keep it human.
Through data-driven storytelling that balances strategy and human experience, we help brands move beyond impressions and into genuine connection.
a few brands we have served
it starts with an idea
We iNQB8 ideas and strategies to answer every question.
Every idea. Every concept is broken down to the roots.
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Is this a launch brand? Mature brand that needs a refresh?
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What gaps exist? What opportunities do we see?
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Do we need to serve clinicians or patient? Both?
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Does our work elevate the strategy and ultimately the brand?
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Can we create the right story and experience for our audience?
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Does it resonate? Will it move people?
Once we get there, the real work begins. Whether for a launch brand embarking on the journey of touching a patient population or a mature therapy attempting to deepen the connection with clinicians.
We create the foundation for the story. A complete arc that involves understanding the therapeutic category, journey, and audience. And from there, the magic happens.
The perfect combination of strategy and creative. Art and science.
building connection
iNQB8 builds real connections that become relationships.
In this crazy AI-driven world in which we live, there is a yearning. A craving really. For humanity. Connection. For more. Not only in relationships with each other, but with brands.
There is a time and place for every story to be told. For connection to be made. For a moment to become more. For a story to become part of something. A part of someone.
Every brand seeks this moment. Where relationships are born. Having crafted so many brand stories across so many channels and audiences, iNQB8 knows storytelling at a foundational, intuitive level. Because just like us, living in our crazy digital world, our brands have the same yearning–meaningful CONNECTION.
it comes down to execution
And once the story comes to life, we deliver it. Seamlessly.
From brand stories to full executional assets, iNQB8 understands how to bring stories to life and just how to deliver them for impact.
And we do it the same way we craft our stories. By understanding our audience and how each asset gets used.
Disease Awareness Campaigns
Interactive Discussion Guides
Field Sales Tools
Patient Resources
Clinician Support Assets
Patient Journey Maps
Engagement Strategy Plans
Fully integrated Apps
Value Propositions
Launch Narratives
stories become experiences
But, ultimately, it's the experiences that move.
"I feel it in MY heart."
Patients living with heart failure struggle with many issues. From medications to nutrition and exercise. iNQB8 was able to identify addressable gaps while delivering an experience that empowered those patients to thrive.
We started by understanding what a "win" looked like to patients. And then created an experience that fit into their lives.
"This tool helped me improve my heart health by fitting into my daily routine. By staying on track, my ejection fractions went from 15 to 45, just by doing the work. So thankful."
Michael, 57
Living with congestive heart failure
"No one sees ME."
Sometimes, the story is complicated. Challenging to tell. And it can be even more difficult to read. But someone out there needs to hear it.
Patients living with schizophrenia can progress to a state of agitation. It's terrifying. For the patient. For loved ones.
Those who suffer with this condition just want to be seen as human. They want to be understood.
Our approach was to let people feel the condition. To let them catch a glimpse of the life within. To share in the anxiety.
The response was overwhelming.
Photo provided by: Riverfront Photography
"Cancer on MY terms"
When cancer rears its ugly head after initial treatment, it's important to keep sight of the person, not just the cancer. Too many physicians are so concerned with beating back cancer and often forget the patient.
And those patients have their own goals.
We focused on the today and the second treatment. Their treatment on their own terms. Their "RE:TREAT." With their support system around them. And their future ahead of them.
"My retreat starts right here."
"Eye see YOU"
Throughout parts of the world, eye health and care are foreign concepts. Many go without any sort of care, even for the most curable conditions.
We built a simple, yet poignant, story to drive awareness, engagement, and support on a global basis. That story has resulted in incredible growth for this brand and all of the supporting brands that make up their portfolio.
Today, the work continues to evolve. And the initial story that was crafted is still intact.
a few brands we have served
get started today
Schedule an ideation session to start crafting your brand story.
We offer a full iNQB8 session to build the framework to your story. That conversation allows us to understand your strategic imperatives, your overall objectives, and the foundation of your brand.
We also discuss the tactical needs, whether a high-level narrative or a more executional effort. iNQB8 can craft, finesse, and execute for your team and your brand.
Whether your brand is getting ready for launch or in the midst of a rebrand, iNQB8 can help set the foundation, align strategy to creative execution, and deliver campaigns and assets to drive growth.
our chief storyteller and iNQB8er
Our leadership is passionate, inspiring, and foundational.
Tom Poje, our chief storyteller and iNQB8er, is a veteran of the industry. With a career that spans well over 30 years, he has seen the evolution of advertising, marketing, healthcare, and technology first hand. And oh the things he has seen.
Tom is a leader. A passionate creative. A music geek. An amateur chef. And, at his core, a writer.
Guided by a simple philosophy to "respect yourself, the team, and the work," he truly pushes everything we do. Ensuring every story resonates with each audience. That it means something. That it inspires.
Having led brands in and out of healthcare, his expertise extends beyond creative. His focus on strategic integrity ensures our work just does more.
Launching a new indication?
Repositioning a brand?
Building a disease awareness campaign?
Let's talk about the story first.
Virtually Everywhere.
440.622.1605